{"id":542,"date":"2021-08-20T17:54:13","date_gmt":"2021-08-20T15:54:13","guid":{"rendered":"http:\/\/corinne-palomino.com\/?p=542"},"modified":"2023-09-21T14:37:57","modified_gmt":"2023-09-21T12:37:57","slug":"campagne-vos-envies-de-france","status":"publish","type":"post","link":"https:\/\/corinne-palomino.com\/index.php\/2021\/08\/20\/campagne-vos-envies-de-france\/","title":{"rendered":"\u00ab Toutes vos envies de France \u00bb sont dans votre agence de voyages"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"542\" class=\"elementor elementor-542\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bfed67c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bfed67c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7769db8\" data-id=\"7769db8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7663cf elementor-widget elementor-widget-heading\" data-id=\"d7663cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Toutes vos envies de France sont dans votre agence de voyages<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-900c114 elementor-widget elementor-widget-text-editor\" data-id=\"900c114\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Campagne social media &#8211; Juin et Juillet 2020<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2ef04a elementor-widget elementor-widget-spacer\" data-id=\"f2ef04a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1408f7 elementor-widget elementor-widget-text-editor\" data-id=\"c1408f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p><strong>Objectif<\/strong> : inciter les fran\u00e7ais \u00e0 r\u00e9server leurs vacances d\u2019\u00e9t\u00e9 en agence suite au Covid-19.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3846172 elementor-widget elementor-widget-text-editor\" data-id=\"3846172\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\tcette campagne web s\u2019est appuy\u00e9e sur :\n\u2013 <a href=\"https:\/\/www.facebook.com\/entreprises.du.voyage\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ffcd8d;\">29 posts facebook<\/strong><\/span><\/a> d\u00e9di\u00e9s \u00e0 la promotion de l\u2019offre France en agence de voyages, r\u00e9alis\u00e9s par l&rsquo;agence digitale Travel Insight.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23fb1b gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"d23fb1b\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-542 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d23fb1b\" data-elementor-lightbox-title=\"105947622_3200868773303744_2134660764372211066_n\" href='https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/105947622_3200868773303744_2134660764372211066_n.jpg'><img width=\"223\" height=\"300\" src=\"https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/105947622_3200868773303744_2134660764372211066_n-223x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/105947622_3200868773303744_2134660764372211066_n-223x300.jpg 223w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/105947622_3200868773303744_2134660764372211066_n-761x1024.jpg 761w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/105947622_3200868773303744_2134660764372211066_n-768x1033.jpg 768w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/105947622_3200868773303744_2134660764372211066_n-500x673.jpg 500w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/105947622_3200868773303744_2134660764372211066_n.jpg 800w\" sizes=\"(max-width: 223px) 100vw, 223px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d23fb1b\" data-elementor-lightbox-title=\"106290497_3200882889968999_5040113396216550649_n\" href='https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106290497_3200882889968999_5040113396216550649_n.jpg'><img width=\"232\" height=\"300\" src=\"https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106290497_3200882889968999_5040113396216550649_n-232x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106290497_3200882889968999_5040113396216550649_n-232x300.jpg 232w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106290497_3200882889968999_5040113396216550649_n-793x1024.jpg 793w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106290497_3200882889968999_5040113396216550649_n-768x992.jpg 768w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106290497_3200882889968999_5040113396216550649_n-1189x1536.jpg 1189w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106290497_3200882889968999_5040113396216550649_n-500x646.jpg 500w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106290497_3200882889968999_5040113396216550649_n-800x1034.jpg 800w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106290497_3200882889968999_5040113396216550649_n-1280x1654.jpg 1280w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106290497_3200882889968999_5040113396216550649_n-1200x1551.jpg 1200w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106290497_3200882889968999_5040113396216550649_n.jpg 1585w\" sizes=\"(max-width: 232px) 100vw, 232px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"d23fb1b\" data-elementor-lightbox-title=\"106055839_3200889216635033_1370229089608237198_n\" href='https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106055839_3200889216635033_1370229089608237198_n.jpg'><img width=\"223\" height=\"300\" src=\"https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106055839_3200889216635033_1370229089608237198_n-223x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106055839_3200889216635033_1370229089608237198_n-223x300.jpg 223w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106055839_3200889216635033_1370229089608237198_n-761x1024.jpg 761w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106055839_3200889216635033_1370229089608237198_n-768x1033.jpg 768w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106055839_3200889216635033_1370229089608237198_n-500x673.jpg 500w, https:\/\/corinne-palomino.com\/wp-content\/uploads\/2021\/08\/106055839_3200889216635033_1370229089608237198_n.jpg 800w\" sizes=\"(max-width: 223px) 100vw, 223px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ef0a14 elementor-widget elementor-widget-text-editor\" data-id=\"7ef0a14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>\u2013 <a href=\"https:\/\/www.youtube.com\/watch?v=NgFdgzg_V_o&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ffcd8d;\">la diffusion d\u2019une vid\u00e9o promotionnelle<\/span><\/strong><\/a> pr\u00e9sentant en 40 secondes les atouts de notre pays et mettant en avant l\u2019offre France propos\u00e9e en agences de voyages.<\/p><p>\u00a0<\/p><p><iframe loading=\"lazy\" title=\"Toutes vos envies de France sont dans votre agence de voyages !\" width=\"580\" height=\"326\" src=\"https:\/\/www.youtube.com\/embed\/NgFdgzg_V_o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p><p>\u00a0<\/p><p>\u2013 <a href=\"https:\/\/bit.ly\/DouceFranceLesEntreprisesDuVoyage\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #ffcd8d;\">Un site web d\u00e9di\u00e9 \u00e0 la campagne<\/span><\/strong><\/a> afin de renforcer notre message avec un focus sur la garantie remboursement pour l\u2019\u00e9t\u00e9 2020, un zoom sur la valeur ajout\u00e9e des AGV, et un lien vers le moteur de recherche des adh\u00e9rents.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17ec63d elementor-button-info elementor-widget elementor-widget-button\" data-id=\"17ec63d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/bit.ly\/DouceFranceLesEntreprisesDuVoyage\" target=\"_blank\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Voir  la landing page<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7392c96 elementor-widget elementor-widget-text-editor\" data-id=\"7392c96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>\u2013 Par ailleurs et pour la premi\u00e8re fois aux Entreprises du Voyage, nous avons fait appel \u00e0 <strong>deux influenceurs<\/strong> (Nos Curieux Voyageurs et la Penderie de Chlo\u00e9) qui ont relay\u00e9 notre message afin de toucher une audience plus jeune qui n\u2019a pas forc\u00e9ment le r\u00e9flexe de passer par une agence pour organiser ses vacances.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30676e0 elementor-widget elementor-widget-heading\" data-id=\"30676e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Bilan<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81879a2 elementor-widget elementor-widget-text-editor\" data-id=\"81879a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<p>Les r\u00e9sultats sont tr\u00e8s positifs. <strong>La campagne a permis de toucher plus de 1 million de personnes unique<\/strong>s et de g\u00e9n\u00e9rer <strong>1 954 040 impressions sur les publications<\/strong> en seulement deux mois.<br \/>Les Entreprises du Voyage ont gagn\u00e9 <strong>4 574 nouveaux followers<\/strong> sur leur page Facebook et la vid\u00e9o de la campagne a g\u00e9n\u00e9r\u00e9 <strong>408 999 vues<\/strong>.<\/p><p><strong>Nombre de nouveaux followers sur Facebook : +4 574<\/strong><\/p><p><strong>Audience totale de la page Facebook : 1 068 373 de personnes uniques touch\u00e9es<\/strong><\/p><p><strong>Impressions totales de l\u2019ensemble des publications : 1 954 040<\/strong><\/p><p><strong>Nombre de clics sortants uniques vers le site de la campagne : 9200<\/strong><\/p><p><strong>Nombre de vues de la vid\u00e9o : 408 999<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Toutes vos envies de France sont dans votre agence de voyages Campagne social media &#8211; Juin et Juillet 2020 Objectif : inciter les fran\u00e7ais \u00e0 r\u00e9server leurs vacances d\u2019\u00e9t\u00e9 en agence suite au Covid-19. cette campagne web s\u2019est appuy\u00e9e sur : \u2013 29 posts facebook d\u00e9di\u00e9s \u00e0 la promotion de l\u2019offre France en agence de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"_vp_format_audio_url":"","_vp_custom_thumbnail":0,"_vp_hover_thumbnail":0,"_vp_hover_thumbnail_focal_point":[]},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00ab Toutes vos envies de France \u00bb sont dans votre agence de voyages - Responsable communication cr\u00e9ative et polyvalente<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00ab Toutes vos envies de France \u00bb sont dans votre agence de voyages - Responsable communication cr\u00e9ative et polyvalente\" \/>\n<meta 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